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Coaching
The PROUD Approach

Expanding upon the central lessons outlined in her talks, Sarah’s coaching sessions offer more in-depth, actionable support at both an organisational and individual level. Tailored to the unique objectives of her clients, these sessions provide a positive environment to foster personal and professional growth. Her approach is centred on the acronym PROUD, which encapsulates the key elements of building towards success.

1. Purpose

Define your objectives and clearly articulate what success means.

2. Realistic

Be honest about challenges and identify potential solutions.

3. Opportunites

Embrace opportunities and cultivate self-belief and confidence.

4. Understanding

Know yourself and be aware of your environment.

5. Dynamic

Foster creativity and positivity, and stay solution focused.

"The coaching sessions with Sarah really made a difference to me.  Exploring the reasons why I wanted to make personal and professional changes drove goal setting and then real, sustainable action.  It’s almost 2 years since my last session with Sarah and those changes are still in place.”

Peter O’Neil
Westfield Health | Head of Estates and Customer Support

"I was fortunate to have Sarah Ayton as my coach during 2022. From our very first session together, she was genuinely committed to my success.”

"Sarah possesses a unique ability to challenge your thinking and help you unlock your potential. She encouraged me to step outside of my comfort zone, fostering a growth mindset and building my resilience. Using her experience, insight and empathy, she asked thought-provoking questions and empowered me to see possibility.”

"One of the most impactful outcomes of my time with Sarah, was the work we did to build my confidence. Through her guidance and support, I’ve learned to believe in myself and my abilities in ways I never thought possible. Perhaps the most valuable lesson I learned was the importance of backing myself.”

"The practical advice and actionable insights Sarah provided continue to guide me, enabling me to navigate life with clarity, confidence and purpose.”

"In summary, I think Sarah is incredible and wouldn’t hesitate to recommend her. I’m incredibly grateful for the impact she’s had on my career and personal development.”

Liz Goodbrand
Global Head of Marketing | Westfield Health

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